Message Center animations

Mc flow touch2

This is a simple fly through of the Apptentive Message Center feedback flow.

I had a few specific goals when designing this.

I wanted it to be friendly, encourage detailed feedback, and set expectations that this won't get an immediate reply.

For a dash of friendliness and fun, we added and photos and greetings for people when they first open the feedback panel. Longer detailed feedback was gained by making the text area larger than the one-line that many competitors use by - now you have a whole card to write on, and we found that does encourage longer messages. Finally, we nudged expectations about how quickly you should expect a reply by moving the design away from instant bubbles to be more email-like.


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