InfluxData Logo

Presenting our new logo! Went into battle alongside @Ben Adamson After exhaustive exploration, dubious debates and many tragic returns to the drawing board we've isolated what we feel best represents the company.

Since our platform is designed to make working with time-series data easy, and time-series data is vast, we needed something that felt "atomic". We put together a research document with as many visual representations of "atomic" and "data" we could find. Clear design trends emerged in our research and we set our standards beyond those.

We sought inspiration in technical diagrams, occult symbolism, sacred geometry. The elegant simplicity of the ideas we loved felt a little out of reach, like re-inventing the wheel. Matching our expectations to the reality of the work was a constant challenge, but we persisted. Once we honed in on a single design, we took a break for about a month and a half to tend to other design duties.

Afterwards we re-visited the project with fresh eyes and ideas, and this is our result. The symbol is based on a Cuboctahedron, which holds a lot of significance in sacred geometry as well as being found in nature all over the place. We chose to go colorless as our platform lies beneath the surface of other more recognizable software, and to associate the platform with "blank slates" offering great potential. The type is a modified version of Klavika Italic.

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