I finally get to show off a bit of this identity & packaging we've been busting our butts to finish by the new year. Purely (formerly know as Simply Aroma) officially announced their new name, brand identity and packaging to their 10K+ consultants last night at their 2nd Birthday Bash.

This essential oils, direct sales company came to us for a complete overhaul in October 2015. We completed naming, brand development, packaging, copywriting, and web design in just a few short months.

With over 70 products (most of them in tiny 10mL bottles) - it was no small feat to design these in such a short period of time. Attached is a couple of their men's care products - inspired by the man in black himself (Johnny Cash) and appropriately infused with their Walk the Lime essential oil.

Hopefully, I'll be able to put together a blog post / case study of this brand very soon.

Photo by Tiffiney Addis.

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