Flor de Maguey

Flor de Maguey is a new Mexican restaurant in Montgomery, NY, committed to crafting authentic Mexican cuisine along with delicious tequila and mezcal cocktails.

The owners wanted to develop branding that communicated their dedication to offering delicious food and drinks in a welcoming and comfortable environment. We produced an extended suite of logomarks to communicate this vibe and serve as a kit of parts to easily brand various touchpoints, such as menus, signage, and merchandise.

A hand-drawn illustration of the flowering maguey plant represents the namesake restaurant, paired with carefully curated typography and alternate logomarks for a variety of uses. The result is a sophisticated visual brand world prepared for consistency in future growth.

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Joseph Ernst
Crafting heritage aesthetics for contemporary brands.

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