Love's Travel Stops 60th Anniversary Logo

2024 marks the 60th anniversary of business for Love’s Travel Stops. As part of the celebration, I got to create a commemorative logo that will be used all throughout the year. One of the primary goals for the project was to create a mark that could be used as a stand-in for Love’s primary logo, meaning it must be versatile enough to work across a wide range of mediums, all the way from social media posts to promotional merchandise.

Creative Director: Kris Kern

Manager of Design: James Adams

Graphic Designer: Caleb Andresen