Deep Learning Courses Homepage
The Client
Deep Learning Courses is the premier platform for attaining education and sharpening skills in machine learning, data science, and artificial intelligence.
The Challenge
We were tasked with the challenge of taking everything great that Deep Learning Courses has to offer, and making it as smooth as possible to get from A to Z as a new user. Aesthetic appeal and simplicity lead users toward clicking the call to action so needed to make that the priority for this project.
The Solution
We created a platform that is so simple that it almost feels familiar. We changed the original green to a new bright blue that communicated “learning” and “education” a bit more clearly. The blue also helps create a nice and easy contrast across the platform. We created patterns through recurring visuals that sustain the feeling of familiarity. You’ll see this demonstrated via circles that appear in the topics of the videos, the testimonials section, the call to actions, and various other places. All of this created a warm and easy-on-the-eyes platform that communicated familiarity and reliability.
Aside from aesthetics, chronology was a major key for us. Because of this, we made the first visible aspect of the page be a quick introduction to what Deep Learning Courses is about. Immediately after, we made sure to introduce the most popular courses as we believed they should be represented higher up on the page. We thought it’d be appealing to have past user testimonials as a follow up to the showcased courses, letting new users see that Deep Learning Courses has been valuable and effective for others. Following the testimonials, we introduced a small section that can assist new users who aren’t sure where to start, as well as a section where users can explore the deep sea of available courses, and then finally a simple call to action.
We’re really excited about how well this website came out and we’re even more excited to see it roll out across their platform!
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