FRED Paris - Jewelry

The full project is available here https://goo.gl/lMW9hW (Behance)

This project is a rework of Fred.com, redefining the user experience and its guidelines. Fred Samuel was born in Buenos Aires in 1908, as the son of a Lorraine jeweler who emigrated into Argentina. While he spent most of his professional life in Paris, the lights of South America remained with him, inspiring each element of Fred’s life work.