Commonstate Brand + Web Refresh

Commonstate is a digital advertising agency based in Hot Springs, AR. I’ve worked them on a variety of projects over the last two years, from digital ads to web and brand design. At the end of 2023, we began working on a brand and web refresh. Using vintage, collegiate design as inspiration, I developed a variety of icons and style for the brand to keep it consistent and fresh. Within one week of going live, Commonstate had attracted 4 new clients.