SPAN 2015 Collateral

This year we renamed Google's annual design conference SPAN to better reflect our goal of bringing together a broad array of practitioners within the tech and design communities. To this aim, we hosted conferences in NYC and London. Each city was given a color, blue and red respectively, highlighting our icon-based identity system with bright gradients in each hue. This system played out across a number of assets:

The giveaway tote bags use larger scaled outlined system icons as a fun way to suggest what might go inside your tote.

The back of the totes have the SPAN logo lockup for a simple and classic look.

Badges for the conference came in plastic holders with a pop of color from the bright paracord.

Each attendee had a personalized schedule in their fold-out name tags with color floods on the backside.