Continuous Motion Packaging Website Design

CHALLENGE

Continuous Motion Packaging (CMP) is a family-owned flexible packaging equipment company. They decided it was time to update their mid-2000’s website. The goal of their new website was to communicate their expertise in the industry and showcase their quality equipment dealing.

Key factors to be addressed:

• Equipment inventory content and photos to be placed on the website quickly

• Equipment needed to be broken into categories for easy organization

• CMP wanted to show videos of their equipment in use

SOLUTION

Working closely with CMP to better understand the equipment, the categories, and the buying process helped to understand how to organize and develop the site’s architecture. Attention to detail from site map to navigation and layout was critical in creating a website that was easy to navigate and update. 

Developing specialized templates for the equipment pages allowed CMP to make equipment updates quickly. Additional pages for videos, blogs, and other company information were created to complete the goals of the new website.