SJS Detailing Mark

We recently had the privilege of designing a new brand identity for an old friend who is revamping his auto detailing business.

The brand mark is an abstract 'S' for the brand's namesake, combined with the idea of a circular motion used by most automotive polishing power tools. There is also a representation of removal (dirt, debris, contaminates) then application (wax, sealant, ceramic coating).

This one was a lot of fun and it's always cool to help out a friend!

More on this project coming soon!