The Small Garden Logo V4

11 Responses

  1. Graham Smith Graham Smith

    So the client has taken a total 360 and has now asked me to design something based on 3 leaves that intersect and create transparency. The previous idea has been cast-away…

    Update: The long and short of is that after spending considerable time working on the initial idea I find myself in a position of either: walking away or trying my best to create something reasonable from some very specific revised directions.

    This is the exact idea they wanted me to artwork

    So this is my last attempt to try and direct them to something reasonable.

    Worth mentioning that this is not a direct client but rather I am working with someone who's client it is, and who is equally as frustrated as I.

    Hence why I feel a little better saying how it is…

    And what you see in the rebound is my attempt at trying to create something half decent, and tasteful even if not original or unique, from their idea.

    It's OK I feel. Nice, colourful, bold, quite striking and has it's advantages but it's a far cry from their initial brief of wanting something more ingenious and structural.

    over 2 years ago

  2. Paul Galbraith Paul Galbraith

    Seems a real shame Graham, I really liked where you were going with the previous design, it appeared to sum up the business very well.


    over 2 years ago

  3. Aldrich Tan Aldrich Tan

    ^what he said!!

    over 2 years ago

  4. Luke Ritchie Luke Ritchie

    Such a shame man..cus this symbol is ridiculously overdone.. - tell them that


    over 2 years ago

  5. Kelvin Farrell Kelvin Farrell

    My personal taste means that this is my preferred concept but I agree with Luke, the 'leaf' idea is so overdone. Not your fault, best you can do is to make it as unique as possible.

    The actual design is lovely. Very friendly feel to it and the colours work very well together.

    over 2 years ago

  6. Nathan Sarlow Nathan Sarlow

    If i was to pick between a company with the initial logo and the new one I'd be picking the new one every day of the week.

    over 2 years ago

  7. Graham Smith Graham Smith

    Kelvin & Nathan: Really interesting to get these other viewpoints onboard. I'll find out later if this 'leaf' idea is accepted. If not I will be giving someone a high-five with a chair.

    "Some people just need a high-five. In the face. With a chair." Via @arthooge

    over 2 years ago

  8. Dario Calonaci Dario Calonaci

    I like this one a lot more than the first concepts. Those were perfect with the briefing but I didn't like them at all. Can't see the urn, unless reading to your explanation. To me it was more than a U.F.O. on some wooden hole.
    As said before, this is overused and overseen, but it's client fault. nice last option Graham - but keep that "high-five" ready :)

    over 2 years ago

  9. Jonatan Littke Jonatan Littke

    I like this new one. As a consultant we cannot let our work be valued entirely by the client but instead we have to value our work ourselves and let it stand by itself.

    I'm also in a project where I'm the consultant to the consultants and I'm thinking it's generally a process one should avoid or at least ask to be treated as if one was an employee instead of a consultant, at least when meeting the real client. I think it's better that way, because the real challenge is seldom the design, it's the communication about what to design and how. As in many businesses, we don't deal primarily with the created, but with the creators. It's a people business.

    Keep it up and don't lose faith, you're a very skilled designer. :)


    over 2 years ago

  10. Jared Hardwick Jared Hardwick

    Well, to start actually bringing suggestions to the table...

    My initial thought was I like the shapes of the leaves and the symmetry. But I am not excited about the overlay effect. Seems like it might not be fun in production because of the amount of colors being used. Would it be a good idea to steal, I mean "borrow" the olympic rings style–how the rings link together–into this design?

    over 2 years ago

  11. Chuck Spidell Chuck Spidell

    The initial concept was the bomb. Clients will almost always pick the worst concept on their own. That's the reason we're here to help.

    over 2 years ago

keyboard shortcuts: previous shot next shot L or F like