Getjoy's Virtual Dog Park
Getjoy's Virtual Dog Park
Creating an award-winning immersive experience.
The goal was to help GetJoy be the first brand in its industry to appear in the metaverse and show people that taking care of your dog is not a chore but a fun activity. We created an immersive metaverse space in Decentraland, focusing around the client's goal: increasing the attractiveness of GetJoy’s services in their customers’ perception.
GetJoy made history as the first brand in dog nutrition to venture into the metaverse, it garnered widespread acclaim and media attention, with features in prominent publications like Trendhunter, The Drum, and BusinessWire. Notably, our initiative was nominated for the 2023 North American In2 SABRE Awards, standing shoulder-to-shoulder with industry giants like Animal Crossing and Wendy’s in categories such as "PR in the Metaverse" and "Most Disruptive Campaign." Ultimately, our innovative campaign secured victory in the category of "PR in the Metaverse: Best Virtual World Campaign," solidifying our position as pioneers in leveraging virtual spaces for impactful brand promotion.
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