This poster for "Ae Dil Hai Mushkil"

pushes the boundaries of traditional film posters. I wanted to capture the film's energy and complex relationships through a dynamic element.

The solution? A movie clip integrated within the poster itself. going frame by frame and editing each image to match the aesthetic, transforming individual images into a sequence that hints at the film's narrative.

Further emphasizing the film's central theme of love, the title features "Dil" (heart) written in bright red. The remaining sections showcase the film's star-studded cast.

This innovative approach creates a visually engaging experience that transcends a static poster. It's a taste of the film's emotional journey.