Taco Bell Spot Illustrations - New Menu Items

Illustrations

Here’s my next batch of spots, from a recent editorial gig with Fast Company magazine, for a story on Taco Bell.



The article is featured in the latest (March/April 2024) issue, and discusses Taco Bell’s strategy for global cultural domination, under the leadership of new CEO, Sean Tresvant.

This motley crew represent new menu items. Clockwise, from top left: Chicken Nuggets, dessert collab with Milk Bar, Dipping Taco, and the Vegan Crunchwrap. Yum 😋

Big thanks to Alice Alves at Fast Company for bringing me on board, and for the great art direction.

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Credits:

Client - Fast Company Magazine

Art Direction - Alice Alves

Sketches

Mockup

Rick Hyde
Illustrator • Animator • Designer • MCR UK

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