Logo | Synerhome™

Logo Synerhome™ | Home Self Recharging

About the Project

Synerhome™ is a company focused on energy renewal. Its primary objective is to make homes greener, using renewable energy.

Conception

When we met the managers of Synerhome, we immediately agreed with their ecological ambitions. For this logo, it was not necessary to fall into the "old-fashioned"; the company wanted a sober, minimalist and impactful approach. Many days have passed without it being possible to define a solid graphic framework.

During the brainstorming, our client told us that he had to find the strength to get up after each test ; emphasizing that he had learned to constantly learn from his failures. We loved this way of approaching things ! And it is from there that the orientation of the logo was made towards a phoenix.

This choice was timely, because it fit perfectly with the concept of renewal (of energy), but also with the story of our client. We then developed a minimalist logo with the sober features of a phoenix where a house is discreetly housed. The negative space naturally generating the head of a bird : everything fit together.

Font

The typography used is GACOR© which is a linear type foundry designed by Donis Miftahudin of Din Studio. The studio describes it as an urban sans-serif typeface designed for modern brands. Its glyphs are energetic and rigid. It is perfect for fields related to industry or engineering.

Colors

The orientation was made on a gradient starting from an cornflower blue and falling on a bright green, in order to underline the environmental vocation of the company.

The final result deploys a lot of energy as well as a dynamism that delighted our customers.

References

Version 3.1 of the Synerhome logo. The logo is composed of a phoenix with 3 imposing wings; the phoenix is nested at its base in the shape of a subtly suggested minimalist house. The ecological side is recalled by the leaf shape in the lower part of the logo. The circular shape aims to accentuate the family side.