Vegan Treats Pattern

Best One Yet commissioned me to create a repeating pattern for their ice cream sandwiches, which will be sold at summer markets in Colorado. Since this packaging doesn't have a top or bottom, the pattern was engineered to be non-directional, meaning it can be viewed from any angle!

See below for all of the artwork oriented to rightside up:

The pattern features a variety of illustrations and type treatments inspired by Best One Yet's branding, values, and vegan products. Dot screens helped to create a tonal range since this was a one color print job.

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Dan Lehman | QRS Creative
Expert Branding, Illustration, Pattern, & Packaging

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