rough it

a scan from paul arden's classic It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book.

published back in 2003 (4 years before the first iphone was released), it's still full of fundamental goodness like this that I keep coming back to.

so much to learn from older advertising books on working with clients, team-mates, and building sustainable, collaborative creative processes.