Packaging Design: Fruits of the Forest

THE BRIEF

To create new packaging designs for the Fruits of the Forest yoghurt brand. The product has a new and improved formula and needed new packaging to make an impact with consumers. The result is a clean and contemporary design with a bolder logo, a fresher feel, and big, juicy fruit the unquestioned hero. No frills or fuss. Just real, simple, delicious design that speaks for itself.

TEAM INVOLVED:

Executive Creative Director: Kim Miller

Art Director & Designer: Kirsten Morgan

Copywriter: Graeme Sutherland