Brand Identity and Motion Graphics for a MedTech Startup - MOOZI

Moozi is one of my greatest projects and I'm grateful I could contribute to this brand. My client gave me the creative freedom to make whatever I consider will fit the wellness and health theme.

The idea of this brand is to make life much easier for the patients and to save a lot of time both for the doctors and people who come to checkups. The patients can book a visit or check their test results online, as well as doctors have all the necessary info before the meetings. This project combines medicine with fun and gamification because, for the right actions, the users are earning points they can spend on health, sports, and nutrition prizes.

I was the author of the whole concept - starting with the colors and logo and ending with 2D animation, character design, and app prototype. This project gave me the opportunity to test my "multitool" skills and create various assets in 5 different software: Adobe Illustrator, Photoshop, After Effects, Figma & ProtoPie.