Crompton | Landing Page Redesign

Crompton is a leading player in India's consumer electrical sector with a 85+ years old brand legacy.

Their wide portfolio of lighting and electrical consumer durables include โ€“

  • LED lighting,

  • Fans,

  • Pumps,

  • Household appliances like water heaters, air coolers and,

  • Kitchen appliances

Problem Statement โ€“

The current website of Crompton is very limited and does not embrace the current industry trends. Additionally, it is unable to display its vast catalogue of products well.

Target Audience โ€“

18 - 35 year olds

For the design, I took inspiration from Ikea's website.

Below is their actual landing page๐Ÿ‘‡

So you scrolled till here, Wow thanks :D !

This is the end for this one, but you might want to check out my other projects.

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Check out my UX case studies on Behance ๐Ÿš€

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