Vizard visual identity + case study!
From a brand standpoint, Vizard’s competitors blend together in techy blues, gradients, and nondescript sans serif typefaces. You could easily research each competitor and struggle to remember which is which; that meant an exciting opportunity for Vizard.
Playing into the moniker of Vizard, the logomark showcases the magic behind the brand’s capabilities. We explored a wand being the magical touch that Vizard uses to reformat videos. These explorations focused on the physical wand itself, along with the effects it conjured.
Full case study here: https://odibrand.agency/work/vizard 👈
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