Focus Lab Rebrand - Motion Design

Considering “unlocking potential” is at the crux of our rebrand, motion was a necessity. We reached out to Focus Lab alum William Kesling to define Focus Lab's movement.

The logo animation is designed around characterizing a force that creates progress and growth. The motion is reactive and feels very natural within the composition. It mimics the effects of multiple forces coming together to make a single piece of art — the new Focus Lab brand. In a burst of energy, and with the addition of a gravitational circle, all of the elements of the Focus Lab mark began to work together.

Click here to dive into the in-depth case study of our internal rebrand.


Looking for a brand agency? We would love to hear from you.

Email us:

Our Website / Subscribe Instagram LinkedIn

Focus Lab
Be the brand that customers want and competitors envy.

More by Focus Lab

View profile