Considering “unlocking potential” is at the crux of our rebrand, motion was a necessity. We reached out to Focus Lab alum William Kesling to define Focus Lab's movement.
The logo animation is designed around characterizing a force that creates progress and growth. The motion is reactive and feels very natural within the composition. It mimics the effects of multiple forces coming together to make a single piece of art — the new Focus Lab brand. In a burst of energy, and with the addition of a gravitational circle, all of the elements of the Focus Lab mark began to work together.
Click here to dive into the in-depth case study of our internal rebrand.
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