Xapo — Bitcoin Debit Card
Recently I had the opportunity of art directing a landing page for @Xapo Debit Card. At the beginning, this was going to be separate from Xapo's main site, so we thought of using a different navigation to show that distinction. As the project evolved, for several reasons we concluded it was better to include this site as a section of Xapo's main site. The changes applied were made mainly during the implementation (nav, grid, footer, etc.), so there's no design files for the last versions.
This was a challenging project since the budget and time was extremely limited, but the expectations were still high. We focused a lot on content, trying to turn all the data of how the debit card works, into useful information the user can actually understand and act upon. We used storytelling to speak from the users standing point. All the technical information is accesible but not upfront, so users who don't need it are not bothered, and users who still have doubts can inform themselves better to make a decision.
I'll be uploading soon a gif with a subtle animation we used on images to make the experience a bit more immersive.