Matt Steel

Form Logo

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Form Logo form brown custom logotype indigo orange tangerine brand identity branding logo

Function, meet form. Form is a web application that allows college administrators to build smart, powerful, and adaptive applications.

The logo is a form! It also represents the dual nature of Form. There's the part applicants see, and the part admins use. On one hand, it's a simple, user-friendly tool for applicants, and on the other hand it's also a powerful back-end tool that lets admins customize, organize, and communicate to their hearts’ content.

Logo and website designed at Grain. Art direction for illustrations. Illustration by Tyler Sanguinette, Ben Proell, and myself.

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