Skinny Dipped | CRO

We recently designed a mockup explaining 5 tests we'd run for Skinny Dipped to increase their overall conversions:

1) Provide clarity so that users can understand both the image and the message by separating the two. Doing so will create impact for your customers.

2) People love reviews, especially for products that they are just learning about. Highlight the overall number of reviews for your products and build trust with potential customers.

3) The headline offers no clear communication for the user. Instead try language that will tell customers what the product is and utilize a subheading for marketing tags.

4) Make user engagement easy by ensuring key action buttons are full-width on mobile. If action buttons are short and in the middle, or too far to the left or right, they can be difficult to reach on mobile devices.

5) Save space by condensing key callouts onto one line. This will reduce the amount of scrolling for all users.