A MARKETPLACE TO FIND YOUR PERFECT FIT

Tasked with developing WORKME's mobile app, a marketplace revolutionizing the connection between vetted personal trainers and fitness enthusiasts, I prioritized user trust, professionalism, and social proof based on insightful research.

Opting for a vibrant blue palette and modern design, my goal was to convey trust and credibility in the competitive fitness market. Unlike many competitors with tokenistic designs that scored poorly on heuristics analysis, WORKME stands out by emphasizing high quality, transparency, and rapid rapport building.

The adoption of full-screen trainer cards ensures an immersive experience, prioritizing visual impact and enabling quick access to crucial details like specialties, success stories, ratings, and availability. This design aligns seamlessly with user research, highlighting the importance of efficient information access, especially for our primary market—non-gendered, health-conscious individuals aged 25-45 in urban areas.

The clean and intuitive layout caters to user goals, facilitating streamlined bookings through strategically placed call-to-action buttons. Anticipate the imminent launch of WORKME on app stores—an exciting collaboration with an enthusiastic team!