Leah Cox

Nike Tech Hyperfuse @ Blends Beverly hills

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Nike Tech Hyperfuse @ Blends Beverly hills apparel branding typography nike retail design

For the launch of the Nike Tech Pack Hyperfuse collection, I designed this entire store take-over at Blends, a sneaker shop in Beverly Hills. The design was informed by the aesthetic of the Tech Pack, and technology of the product. Frosted Acrylic, suspended invisible busts, and neon light created a modern, minimalistic product display.

It was also featured on Hypebeast: http://hypebeast.com/2015/5/nike-tech-pack-hyperfuse-windrunner-installation-blends-beverly-hills

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