Ale-8 Package System Redesign

If you know me, you know how important this brand is to me. I attended college in eastern Kentucky and fell in love with Ale-8. The brand is a huge part of eastern Kentucky culture and it became something I enjoyed everyday while in college. When I left school and began working, I dreamed of being able to work with them, so I pitched them. It worked out. A couple of years later we're rebranding (really just writing brand work / cleaning up the already iconic logo) and redesigning their packaging. I could not feel more honored and proud to be a part of a brand with such a great history and future. If you haven't had an Ale-8, go get one.