Dane Gonzalez

You Don't Have To Be Different.

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You Don't Have To Be Different. typography lettering hand lettering

Your audience doesn't care about originality. Your audience wants your unique spin on existing ideas, along with your level of execution that they've come to trust.

When we aim for originality, novelty is placed above our message. We no longer focus our efforts on communicating, which is the main function of our work.

Take the focus off of creating original work, so that you can create meaningful work.

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