VFX visualisation for construction companies - Implenia software

Our team at spec.studio had the privilege of working on an exciting project for a renowned construction company. The task was to combine real film footage in front of a white screen with impressive 3D elements to present an innovative software for project planners. The aim was to present the possibilities of this software in a captivating way and to give potential customers a realistic idea through 3D animations.

Our task was to develop an overall vision for the presentation of the software. The client wanted the possibilities of their software to be presented in a visually appealing way. Our brief was to bring this vision to life in a convincing presentation.

The film scenes were enhanced and supplemented with CGI objects. This included the depiction of a hotel, the creation of realistic rooms, the extension of a table with additional elements and the vivid depiction of the software functions, such as the slider that controls the number of floors. The 3D elements fit seamlessly into the real film sequences and contribute significantly to the visual appeal of the project.

The use of visual effects (VFX) enabled us to literally bring the software to life. By combining real film and 3D elements, we were able to show the construction company's customers how easy it is to plan and design hotels with this innovative software. The benefit of this presentation was to inspire the imagination of the target group and show them the powerful possibilities of the software.