Referrals with rake based rewards

Full case study:

https://varmasurbhit.notion.site/Improving-referral-programs-with-rake-based-rewards-5b6825574e4648e4882b0a6edf82662c?pvs=4

Summary:

This document discusses the challenges faced by a company with its referral program and how they solved them. They experimented with different reward types and found that real cash was preferred by referrers. They also introduced a rake-based system where referrers could earn a share of the margin generated by referees. The new program worked better in terms of some metrics, but the north star metric of GMV/referee was marginally better. Learnings from this experiment informed future iterations.

Posted on Jan 7, 2024

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