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The final logo mark for Highrock Church in Boston area. Grain & Mortar was brought in to help Highrock reimagine their existing brand, create a flexible system to accommodate their growing number of locations and develop a digital brand guide to easily share guides and assets with their community.
After exploring various directions and concepts, we landed on a simple updated version of their current logo. Here are a few details from the process. A big focus was modernizing and cleaning up the logo while keeping it familiar to the congregation.
Over the upcoming weeks, we will be working out the updated brand guide and logo applications.
Big props to @Justin Schafer @Mike DeKay @Matt Carlson for all their input and creative through this whole process.
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