Lululemon — Icon System

Design Approach

I had the incredible opportunity of working with the team at Lululemon in creating a suite of icons to compliment the iconic Lululemon brand. The style was coined “Mudra”, which takes inspiration from the balance of the peaceful and energetic aspects of yogic hand gestures. Each icon has a feeling of flow, through flowing lines and signature curved edges.

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Posted on May 13, 2024
Zach Roszczewski
Icon & Illustration Design Studio San Diego, Ca

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