ODIDO — Iconography System
Odido Rebrand
Odido is a telecommunications company in the Netherlands that merged with T-mobile and took up a huge rebrand from the ground up. It was a massive team effort, and I lead the icon system direction & creation in coordination with the rebrand.
The icon system took inspiration from the brand typeface and also the iconic brand shapes to create universal icons that are cohesive within the Odido ecosystem. It was a multitiered icon system that delivered 2 levels of fidelity for different use cases. The icon set consisted of nearly 200 icons in 5 different sizes.
Kudos to the crew that brought the Odido brand to life:
Code d'azur - Digital Identity
Creative Director - Vincent Venema
Project Manager - Ceren Yalcin
Icon Designers - Zach Roszczewski, Gino van Lierop
Motion Design - Joshua Noon, Rob Stroom, Rob Wienk
Showreel - Animations are made by David Gieling from David+Jim.
Sound design - Max Gramser (THNDR Studio)
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