Smart Finance

I was hired to re-design the logo of one of the leading credit/loan networks in Scandinavian area. We've tried a couple of things but decided to go really subtle with a combination of letters and numbers. The core message is "the number 1 place when it comes to financials of this sort" thus the F1 combo and placing the number at that exact spot.

I know it's not an "award winning solution" but it does the job. Not every logo design should wow people and leave them speechless. Sometimes it's just about functionality and I'm proud to have this as a part of my portfolio, no matter what...

More about the growing organization here:
https://smartfinance.fi