KFC Merch - Slovakia

At Wiktor Leo Burnett, we have prepared limited merch with a design dedicated to a specific city for each opening. Customers were able to get it with a purchase in the opening week, and so far everyone has sold out hopelessly.

With a unique t-shirt for each city, we create a collector's collection that customers can collect all over the country for years to come, creating a stronger bond between the brand and its new and loyal customers.

Creative Director: Martin Motáček

Copywriter: Ladislav Macko

Art Director: Richard Sokol

Account Manager: Zuzana Kotuliakova, Lucia Kovárová