Vizard Logo + Pattern

The Vizard brand need­ed to cap­ture that sense of mag­ic when a technol­o­gy works effortlessly. ✨

Play­ing into the moniker of Vizard, the logo­mark show­cas­es the mag­ic behind the brand’s capa­bil­i­ties. We dubbed the final mark Spark. It uti­lizes a spoked wheel as the encom­pass­ing shape for the wand and accom­pa­ny­ing effects. The han­dle of the wand is inten­tion­al­ly a dif­fer­ent col­or for dis­tinc­tion, as well as slight­ly extend­ed with­out break­ing the bar­ri­ers of the con­tain­er of the shape in its entirety.

The intent was to cre­ate a mark that felt tech-for­ward but that would not fade into the com­pet­i­tive landscape.

Click here to check out the full Vizard case study.

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