Baku Culture Channel - Bakı Mədəniyyət Kanalı - BMK
Baku Culture Channel - Bakı Mədəniyyət Kanalı - BMK
Baku Culture Channel, also known as Bakı Mədəniyyət Kanalı (BMK), holds the distinction of being the first YouTube channel and company in Azerbaijan with a unique mission. They not only provide captivating content but also curate events, concerts, and cultural experiences to immerse their audience in the richness of Azerbaijan's heritage.
The brand's primary focus is to celebrate the diverse cultural tapestry of Azerbaijan, spanning from globally renowned events like Formula 1 to the traditional music artistry of Mugham. Branding is aimed at emphasizing simplicity, modernity, usability, and adaptability while infusing vibrant colors to distinguish ourselves from other YouTube channels and brands in Azerbaijan.
I'm pleased to share that judges from eight different nations awarded this project the title of "Best Branding Project" at the Azerbaijan Design Award 2020.