The Client

With extensive industry experience and a passion for teaching, Corporate Finance Institute instructors craft high-quality content that's engaging and immediately applicable. They use proven adult-learning techniques to ensure you grasp and retain every lesson.

The Challenge

CFI felt their current brand lacked some professionalism, as it came across as a bit too bubbly. While their brand was good, with an extensive color palette and an unbalanced logo, they needed an update to be the best looking brand they could be.

The Solution

We went to work on their brand, first re-balancing their logo. The “CFI” text needed to be upscaled by a few pixels in order to create a perfect balance in the logo. Next, we moved onto the color palette. CFI loved penn blue, so we used that as an anchor and build around it. Last, we needed to hit their new branding home with a beautiful and professional feeling typeface. We chose to go with Switzer and Satoshi, as they bring a simple yet elegant look to the page combined with the color palette.

We are thankful that Corporate Finance Institute let us collaborate with them on their updated brand guidelines!

Who is Caviar?

Caviar is a design agency dedicated to helping clients bring their visions to life. We specialize in a variety of design skills including, but not limited to: UI, Web Design, Mobile Design, Illustrations, and Product Design. Our motto is “Building brands, websites and experiences” we take pride in making sure that Caviar is an agency that not only gives high-quality designs but high-quality experiences.

Check us out at https://eatcaviar.co