UGallery boasts an exceptional collection of original art, providing universal access to art enthusiasts worldwide. As the art and technology landscapes shift, the UGallery brand consistently evolves, ensuring it upholds a foundation of excellence. This dedication not only fosters lasting relationships with customers, but also drives investment in artist career development.

From ideation to execution

With UGallery's desired values in mind, we initiated the rebranding process in parallel with the ideation stage. From there, we transitioned into the next phase, translating our conceptual ideas into a tangible product.

Tailored for art enthusiasts

To truly capture the essence of UGallery and its commitment to artists and patrons alike, we conducted thorough research and iterative design processes. These endeavors proved crucial in crafting a robust website structure, ensuring smooth artwork browsing and an enhanced user experience.

Chromatic synergy

Our chosen color palette of beige and browns beautifully complements the diverse shades of blue, creating a harmonious visual interplay. In the realm of typography, we integrated two fresh font styles: Orpheus and General Sans. Orpheus, with its engaging presence, adds a touch of allure and levity to the design. In contrast, General Sans ensures readability, allowing for effortless information scanning.

Value delivered

Our efforts culminated in the successful creation of an art store that is not only visually appealing, but also seamlessly cohesive and user-friendly. Through our comprehensive rebranding efforts, we managed to provide UGallery with a unified brand identity that authentically reflects the core values and principles they hold dear.

See the full case study here

Designers: Michał Drabik, Anna Trzcińska, Karolina Ignaszak, Anna Dulny-Leszczyńska Developer: Marcin Owczarzak Project Manager: Anna Michałowicz Quality Assurance: Agata Gałka

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