Doce Mel Campaign 2023

A illustration is a key element of the visual identity created for the 2023 campaign of the fruit distributor Doce Mel. The concept "The Flavor of the Brazilian Table" revolves around the nostalgic memories that surround the popular universe of Brazil. The idea was to depict a bountiful table with all the fruits from the Doce Mel catalog amidst objects that evoke feelings of family sharing.

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