Brandbook Fjord - Scandinavian bistro restaurant

The name of the project is FjordMore about the company

Fjord is a bistro with an open kitchen in Scandinavian style. The establishment is designed for only 30 seats, with high tables and chairs catering to a fast casual format. The interior is styled in Nordic fashion, featuring ample light, graphic decor, and practical furniture. Fjord's menu focuses on Danish open-faced sandwiches known as "smørrebrød."These are served on their own homemade whole-grain bread and filled with fish, tartar, or other seafood, accompanied by sliced vegetables, special pastes, and sauces. Additionally, the menu includes seafood with a side dish and "fish and chips." The bistro maintains a fairly democratic pricing policy.

A brand book for a Scandinavian bistro restaurant serves a number of important purposes, ensuring a unified and high-quality representation of the brand. A brand book serves as a guide for maintaining brand unity and creating a distinctive atmosphere, contributing to brand recognition and a successful marketing strategy.