Live-hosted Bingo Game

Two screens showing game UI


Ruthless is an online bingo game, with a live host that takes users through the different stages of the experience. I've joined the team to help redesign the experience, look and feel.


The original designs felt outdated, clunky and unattractive. Many of the screens had already been built, therefore any major UX changes would cause significant delays in production. The bingo game needed a visual facelift, and being live-hosted added a layer of complexity. Tech hiccups were on my radar, and I had to figure out how to make each part of the game shine while sticking to the same theme.

Three screens showing game UI


I came up with a very intuitive yet entertaining design for the game feeding some UI best practices in. Each screen has been thoughtfully tested to understand the users' focus levels and reactions. Overall the look & feel bring together a gameshow vibe combined with a premium touch.

Many screens showing game UI


  • Over 70 beautiful, pixel-perfect, ready-for-build screens designed in Figma

  • 10 custom-made Lottie animations

  • 2 colour themes

  • 2 viewports (desktop and mobile)

  • Fully scalable design system

  • Documentation

Some of the game components (UI elements)

What the client says

"Matt joined us for a 2 month stint to help us get a project over the line and I can only say that his skills and experience are second to none. His knowledge and skills far exceeded what we expected and allowed us to create something far better than what we first thought we could. The passion and creativity he brought to the team impressed everyone within the business and he will certainly be our first choice for when we need his skills on future projects."

Promotional screen, representing one of the game's stages - Prize Ball

Scope of work: UX Design, UI Design, Design System, Animation

Hire us, we're available! 👉

Show us some ❤️ love! Press "L". 

Want to see more designs and case studies? Visit our profile or and don't forget to follow us!

_mgDesign Studio
Design subscriptions for all. Pause or cancel anytime.

More by _mgDesign Studio

View profile