Black Friday UX UI Flow, Pop Up Design, CTA Design, CRO

As we all know, Black Friday is a momentous occasion for both consumers and retailers alike, and it was a unique challenge to create a design that would not only capture the essence of the Adidas brand but also seamlessly guide users through an engaging call to action and pop-up flow. Today, I'm excited to walk you through the thought process and the elements that make this Black Friday design a standout in the world of e-commerce and user experience. Let's dive into the journey of how we transformed a shopping experience into something truly exceptional for Adidas.