The Spa Family by Double
The Spa Family
Spa Family are part of the Rotaform Group, an established New Zealand manufacturer. With a focus on producing quality, affordable spa pools for Kiwi homes, Double was tasked with growing the company as fast as possible.
The result was re-usable campaign design to be repeated each month in one of 10 locations across NZ. The first launch of Auckland’s “Big Splash Spa Sale” was the beginning of a campaign rollout set to change the future of the company and drive millions in additional sales.
New website, Designed for Conversion
To support ongoing marketing activity we designed and built a new website focused on brand clarity and driving enquiries. It articulated a relatable brand promise, a wide range of products, championed affordability and key benefits, and gave a clear path to enquiry, showroom directions and online purchase.
Content Production
We designed and shot a range of extremely effective ads to promote the Big Splash Spa Sale.‍We set the the tone with cheeky kiwi ads that sold the Spa Family spa as the solution to all their problems, the new household centrepiece, enabling kiwis to enjoy paradise every night of the week.‍Ads were filmed to be modular, easily swapping out discount amounts, sale locations and dates during editing, meaning ads could be reused again and again throughout the country.‍Selling over $1 million worth of spas across the first few months of the campaign, we’re happy to help another kiwi company grow from strength to strength.
Ad Placement
To drive traffic into Spa Family’s showroom during the Auckland Big Splash Spa Sale, we served targeted  ads across Facebook, Instagram, Youtube and Google to capture our key audiences. This resulted in a 30x return on ad spend with over half a million dollars worth in spa sales within two weeks.
+500k $
Spa sales from ads from 10 spa sales.
30x
Return on ads spend‍ attributed to our campaign.
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