Rill Live Brand Identity & Strategy
Project Brief
Rill Live aimed to carve its niche at the crossroads of established platforms like Instagram and TikTok, with a focus on live streams. The challenge was to stand out while highlighting its core strength, aspiring to be a haven for creators by ensuring fair treatment and a nurturing environment.
Role: Art Director • Year(s): 2021-2022 • View Full Project
Outstanding Outcome
The outcome of our creative endeavors was nothing short of spectacular. Rill Live's new identity transcended the platform's expectations. The logo and icon not only visually represented its identity but also spoke to its promise of exponential growth for creators. The revamped color palette, with shades like Bold Razzmatazz, Mighty Deep Blue, and Pure White, breathed life into the brand's spirit.
Streamicons Custom Icons
Icons are pivotal in Rill Live’s brand, since they adorn the website and app UI to simplify complex ideas. Streamicons is a custom icon set exclusively crafted for Rill Live, seamlessly aligning with our visual identity.ere...
Typography
Typography for Rill Live's design language needed to add to the company's characteristics: young, brave and industry-defying. Poppins, bold and impactful, sets the tone, exuding energy and modernity in the headings. Open Sans, used for body font, ensures clear, legible communication. Together, they strike a balance, capturing attention while delivering information effectively.
Colors
The outcome of our creative endeavors was nothing short of spectacular. Rill Live's new identity transcended the platform's expectations. The logo and icon not only visually represented its identity but also spoke to its promise of exponential growth for creators. The revamped color palette, with shades like Bold Razzmatazz, Mighty Deep Blue, and Pure White, breathed life into the brand's spirit.
Check out the full Rill Live branding project, including interactive animated project web page, social media strategy, social media post designs, app UI, and more.