Arli, a product intended for people struggling with addiction, focuses on eliciting specific emotions from users. It aims to create a calming and trustworthy environment that fosters a sense of security. We felt strongly about communicating to the user that they are not alone.
This was accomplished not only by providing easy access to their coach or support circle, but also by using colour schemes, typography, visuals of people helping each other, and overall aesthetics that convey a sense of support and dependability.
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