Hamm's Beer x Cadence Collaboration III

This project was the third collaboration between Cadence Collection and Hamm’s Beer LLC. A line of apparel and accessories was designed around the fishing lifestyle. The direction here was similar to the last two collaborations, put the bear on a bike, but have him riding by a lake, in fishing gear, with a case of Hamm's in a basket at the front of the bike. I also created some fishing themed logotypes as additional branding for the drop. Creative Direction by Mike Pargas

Services rendered: Illustration, Apparel Design

Interested in working together? - Please feel free to shoot me a quick email at andrewjur@gmail.com