Alibaba Mobile App

Redesigned the entire experience of Alibaba mobile app by implementing a global design strategy and system to ensure success in North America and beyond. Our scope covered:

  • E-commerce platform (190+ Countries, $109.5 Billion in revenue)

  • Search (40+ industries, 5,900 product categories, 70,000+ brands)

  • Instant messaging (

    10M+ active buyers,

    300k+ daily inquiries)

  • Social media (150K+ verified sellers,

    150M+ registered members)

  • Artificial Intelligence (24/7 instant response,

    30% US buyers,

    70% global buyers)

Client: Alibaba

Agency: Fantasy

Role: Design Director

Posted on Oct 24, 2023
Caroline Hilman
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